Before the 1990s, the term “user engagement” didn’t exist. At the time, billboards and newspapers were the most novel way to interact with potential clients. The early 2000s set the stage for the current digital landscape with ecommerce platforms and the launch of the global ecommerce service, Paypal.
The completely innovative introduction of ecommerce platforms and websites has allowed brands and business in general to enhance their customer base and, most importantly, user experience.
Today, it takes creative methods for a brand to stay relevant in the ever-changing tide of the online world. Furthermore, to maintain ownership of its user base, it must redefine online engagement. So what are we waiting for, let’s get your engaged users back!