As participants in the e-commerce rat race, you know better than anyone how necessary it is to set yourself apart and get ahead, and now is the best time to do just that. The holidays are your outlet to not only reel in the customers, but also convince them to become loyal ones.
Credits: comScore, PR Newswire
After all, online spending during the holidays was expected to increase by 18% this year alone. Throw in the general competition that permeates the market at any given time of year, and you can either spend this next month falling short or winning big. Assuming that winning big is your goal, new ways of thinking will help get you there.
This brings us to a new tool available in the marketplace – interest-free installment payment programs.
In a competitive business world of big ideas and small attention spans, it is a challenge in and of itself to compel onlookers to turn into customers. What a lot of industries fail to recognize is that by giving these onlookers subtle, but very real, incentives to buy your product or service, you are substantially increasing your odds of converting sales. Below are 5 ideas as to how you can, and will, do just that:
Limited Time Offers
By pushing a limited time offer onto your potential customers, you apply a sense of pressure (but nothing invasive) to viewers who are on-the-fence about your product or service. Simply put, people feel compelled to meet deadlines, especially when there is the notion of scarcity. In this case, time is of the essence. For example, the world renowned Air Jordan sneakers have seen time and again the lengths people will go to get their hands on a limited product.
Thanks to social media and the growing prevalence of rating sites such as Yelp, TripAdvisor, FourSquare, and the like, consumers are gaining greater access to useful reviews that extend beyond the almighty word-of-mouth recommendation or condemnation.
Here, we’re uncovering 8 myths commonly ascribed to the role of social media in online reviews:
Myth #1: My business needs to be present on every social network
This myth is perhaps the saddest and most misinformed of the bunch—if you’re trying to rake up likes, follows, and comments across every social network and ranking platform possible, you might as well be chasing your tail, as it’ll be a never-ending game of catch-up that won’t be worth the time and effort invested. Instead of spreading yourself thin, focus on the platforms where your greatest audience segments already spend their time and interact with your business. Though your customers may be present on all such platforms, focus your time and attention on those with the greatest engagement with your brand, and respond accordingly.